Overview:

Microsoft Dynamics CRM is a software package for customer relationship management developed by Microsoft. It focuses mainly on sales, marketing, and other service oriented sectors, but Microsoft has been marketing Dynamics CRM as a CRM platform and has been encouraging partners to use its once proprietary, now Open Source based framework to customize it.

It often used to drive the sales productivity and marketing effectiveness for a business, handle the whole customer support chain, and provide social insights, business intelligence, and a tons of other out-of-the-box functionalities and features. As a product, Microsoft Dynamics CRM also offers full mobile support for using CRM apps on mobiles and tablets.

Dynamics CRM is an application based client server like Microsoft SharePoint. Clients access Dynamics CRM either by employing a browser or by a thick client plug-in to Microsoft Outlook.